FREEBIRD STORES

As a seasoned professional, my role involves spearheading our in-house creative team, overseeing the execution of captivating marketing concepts, and ensuring the consistent visual representation of the brand. I actively collaborate with our in house creative team as well as external agencies and freelancers to enhance content creation efforts which help tell the brand story with the end goal of creating life-long relationships, while always trying to move the needle. The responsibilities of my team encompass the curation of daily email marketing, the development of compelling ad creatives, and the management of assets for both the website and print. Through these multifaceted duties, I contribute to the dynamic and cohesive brand presence across various channels while guiding a team of creatives through the ever shifting retail & e-commerce landscape

Creative And Art Direction

Location Scout

Photographer/Filmmaker

Creative Team Management

Shopify Website Management

Klaviyo Email Marketing

A/B Testing and Optimization

Problem Solving and Adaptability

Adobe Creative Suite (Lightroom, Photoshop, Premiere Pro)